In emerging markets, the network operator industry will start using next generation network intelligence systems as a data analytics tool to monitor device activity and behaviour.

 

It will also be used to detect and to troubleshoot performance problems. This will improve the customer on-boarding experience and ultimately increase the average customer lifetime value.

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Managing support of counterfeit handsets in the fastest growing mobile economies, notably Africa, Latin America and the Middle East, will be a priority for mobile network operators in 2016.

 

In Africa alone, more than 50 million new smartphones will come onto African networks during the year and about 20% will be fakes. Customer care centres will be flooded with calls to get counterfeit phones online in their networks and new network intelligence technology will be used to convert the counterfeit market into mobile data revenue.